The idea is to provide the right content, to the right
person, at the right time, through the right channel, at
all times, generating new leads to convert prospects
into customers.
Finally, you delight them by continuing to act as an
empathetic advisor and expert that educates them,
build trust and long-term growth for both you and
your customers.
Keep in mind that 77% of consumers shared positive
experiences with their friends or on social media and
review sites. (HubSpot).