The idea is to provide the right content, to the right person, at the right time, through the right channel, at all times, generating new leads to convert prospects into customers.

Finally, you delight them by continuing to act as an empathetic advisor and expert that educates them, build trust and long-term growth for both you and your customers.

Keep in mind that 77% of consumers shared positive experiences with their friends or on social media and review sites. (HubSpot).