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Inbound Marketing 101

Inbound Marketing is a methodology, a customer-based cycle. Its purpose is to attract prospects, interact with them during all stages of the purchasing process, educate, accompany them, make them a customer and delight him to return. The idea is to convert prospects into customer and get them to become the promoters of your business.

This cycle for the development of long-term relationships will drive the growth of your company by offering answers to your questions, solutions to develop and grow your business.


Additionally, Inbound Marketing requires the joint work of all the departments of the organization (marketing, sales, and customer service) so that the cycle continues to function effectively, and the growth of the company does not stop. Let’s see what each of its stages consists of: ATTRACT, INTERACT, and DELIGHT.